Every word counts. Literally. LinkedIn inputs a character limit when you are connecting with someone.
So how do you generate business in 300 characters or less?
First you need to understand the different actions you can take.
Specifically let’s look at:
Connection Message vs InMail
5 Things to Include in your LinkedIn Connection Request and InMail Message
Next Level Automation.
LinkedIn Connection Message vs InMail and Other Terms You Need To Know
A connection is one of the most basic features.
When you want to connect with someone you have the option to add a personalized note.
This is a feature that we strongly recommend taking advantage of.
Imagine you are sending a friend request on Facebook with the ability to tell that person why you want to be friends. Especially if you don’t know them this comes in very handy.
Now lets switch our focus over to InMail.
Why Use InMail To Connect With Prospects?
InMail is LinkedIn’s version of email but built natively in their channel.
If you have free account then you can only send people connections you are connected with.
But if you have a paid account, then you are able to send out InMails.
LinkedIn will give you a specific number of credits based on your subscription plan that look something like this:
Career - 3 InMail a Month
Business Plan - 15 InMail Messages per Month
Sales Plan (Sales Navigator) - 20 InMail Messages Per Month
Hiring Plan - 30 InMail Messages per month
When you have selected a plan that is the right one for you then you can navigate to your prospects LinkedIn profile and select message.
LinkedIn InMail Messages can have 200 characters in the subject line and then 2000 in the body paragraph. So that is the length you want to grab your subjects attention.
If you do it well, InMail can generate higher response rates in comparison to cold emails.
Most people open a message by the subject line alone. So this is really where you want to make it compelling, to the point, and valuable.
Here are some of our tips when writing InMails:
Keep it Personal, Relevant, and To The Point
Make sure you are contacting the right persona for your message
Experiment with different subject lines, lengths, messages, etc so you can gather statistics on what message works best for what audience.
Now let’s discuss 5 Important things that you need to know in order to succeed:
This is by far the most important and vital aspect to generate high converting LinkedIn leads.
The reason is because people typically receive the same messages and they are sick and tired of it.
Here is what most people do. The reason we show this is so that you know what not to do:
Simply put this is just lazy and people understand that. Let’s take a look at two separate type of connection requests and you can determine which one is better.
Example Number 1:
“Hi Ashley, I was a huge fan of your latest post on LinkedIn. Let’s connect!”
Example Number 2:
“Hi Ashley. I read you latest blog post on the safest and most effective Linkedin outreach strategy. It helped me book 2 more demos and I couldn’t thank you enough. Would love to connect so I can learn more LinkedIn strategy tips from you!”
Which do you think will convert more? If I were placing a bet, I would take Example 2 all day, every day.
Would you like someone to reply? Make sure that you have a clear call to action!
This does not always have to be “let’s hop on a quick call”.
It could be a question or a statement or some sort of point that makes it obvious what it is that you want from them.
The main goal here is not to come off too salesy.
So how do you maintain the balance?
Let’s look at a couple of tips:
Ask about their business/blog posts/ recent activities - You can see all this from their profile. For example, (nice job on getting that new promotion, would love to connect and learn how you did it.”
Ask if they would be interested in a white paper or documentation that you can provide which is free of charge. Here is how you can do that. “Hey, First Name, saw that you also like so and so post on topic x. My friend and I recently finished writing a white paper on Top Strategies. I’d love to send it over to hear your thoughts. What do you think?” This seriously results in high conversion rates. For us it was between 47-61% which is phenomenal.
Ask about their plans and what they have been focusing on - Just make sure you are not too personal here. You do not want to come off as creepy. The tone should be something like this. “Hey First Name, saw your article on X and that you are in group Y. Was wondering if you are using any other promotion tactics? I’d be glad to share a few that have worked for me if you think it would help out?”
The point with 1, 2, 3 is that they are personal, they add value, and they are not salesy.
Now let’s talk a little bit about A/B testing variables:
This is something that at Sync Up we are trying all the time.
We want to know what type of messages, keywords, character length, etc converts the most,
We use A.I. so we have a bit of an advantage over others.
You should always be treating your InMail campaigns like an email outreach effort.
Testing and measuring conversion rates and other relevant metrics (for example, click throughs, open, time spent reading, etc).
Refining messages over time and optimizing performance is a valuable way to keep your LinkedIn marketing skills in peak shape.
From a LinkedIn perspective they recommend updating factors such as your subject line, pictures, content, and Call To Actions based on this type of testing.
Now let’s talk about yet another extremely important factor to getting higher conversion rates, more leads, prospects, opportunities, and pipeline.
The Right Length
Remember the goal of your InMail and connection requests.
You probably want to start a conversation with your prospect correct?
If that is the case you should not be writing an essay as you’ve already limited your character length as is.
Similarly you shouldn’t be aiming to seal the deal in your first InMail.
Getting a response and starting a conversion is the main goal here.
Listen to this interesting statistic. As many as 35% of people will open your messages if the subject line resonates with them. According to Litmus which is an analytic based email software, the perfect subject line looks like this:
4-15 characters at 15.2% open rate and a 3.1% click rate
28-39 characters at a 12.2% open rate and a 4% click rate.
As a rule of thumb, as we have mentioned previously make sure to keep things short and sweet.
Now let’s take things to the next level and talk about LinkedIn Outreach Automation.
This is the best thing. All of the content we discussed above can be fully automated. All you have to do is set up the right audience you are reaching out to and fill in your templates.
Sync Up takes care of the rest.
Here are a couple of things that you can use Sync Up LinkedIn’s Automation Outreach For
Generate Leads in the background basically on autopilot
Boost your reach
Automate Follow Up Message
Use hyper personalization
And so so so so much more
If you are interested in using the world’s newest, fastest, and best LinkedIn automation tool then we highly recommend checking out Sync Up CRM