Is LinkedIn Sales Navigator Worth It?

Sales Navigator costs $64.99/month and lets you find leads way more efficiently.

It comes packed with amazing lead generation features such as:

  • Advanced search selection

  • More specific search filters (job change, groups, company size, etc)

  • It shows you people who are similar to those that you look at

  • Posted on Linkedin - it can show you all the people in a list who are active on LinkedIn and are actually posting.

So now let’s discuss is it worth it?

Here is the first question going through your mind, is it worth it? The short answer is yes, if you know how to use it.

Getting Started With Sales Navigator:

You should already be a LinkedIn pro so these filters will make sense to you and allow you to reach many many more people.

So let’s look at some of the best advanced features:

Advanced Search - There are over 20+ additional filters that you can apply to your search on Sales Navigator. Some of the best ones that can be used for Lead Generation include:

  • Keyword

  • Geography

  • Title

  • Company Size - This will help you target large companies, startups, mid size, etc

Once you have your target filters in place now you can start connecting with people. Check out a simple template like this:

“Hey [ First Name ]

You showed up in my feed and I have to say that I really like what you are working on.

Actually what you are doing at [ Company] really reminds me of what I did a couple years ago.

I would love to connect and talk more with you about the project and hear your take on how you are going about it.”

This is a great example of personalization that your prospects will appreciate.

Now lets talk about another really cool feature which is Job Change Alerts:

Only Sales Navigator will show you who changed jobs recently and will actually allow you to filter by this.

This is one of the best conversation starters that you can ever imagine. Try using one of these templates:

Template 1:

“Hey First Name” congratulations on the new position! I’d love to continue the discussion about XYZ that I had with previous person (that they are connected with). Let me know what time works best for you.”

Template 2:

“Hey First Name, congratulations on the new position!

I write a lot of content on (topic related to position) and would love to have you featured in one of my articles. Are you open to finding some time to chat this week?”

Ok now we are going to move on to another Sales Navigator Feature which is called “LinkedIn Groups”

Sales Navigator actually lets you look at different LinkedIn groups and target the people that are inside of it.

This is a great conversation starter and most people will be open to this type of connection.

From here you can send a personalized invite. Check out some of the template that we will provide you:

“Hey First Name

Saw that you are also a member of the Growth Hacking Strategy Group.

Would love to connect with you and follow you for even more content so we can collaborate outside of the group."

Now let’s save one of the best for last. Filtering by "Recently Posted" and "Post Content Keywords".

These people of course are most likely to be most active on LinkedIn so they are a great prospect list to go after.

Now let’s use an example template to reach them:

“Hey First Name

Your recent post about (x) really appealed to me. I could not agree more.

I tend to cover similar minded topics on LinkedIn and am always looking to connect with similar like people.

I actually just wrote an article on X that I think you would find valuable.

Let me know if you want me to send it over you way!"

Ok, we have covered a lot and if you are still with us then it is going to get even better. Sales Navigator actually has a feature that lets you Save both your Lists and your Searches

So this means you can come back to them at any given point in time.

Let us show you what we mean:

There is a lot you can do with this feature alone and especially when you use it with a tool like Sync Up for Sales Automation.

Instead of going one by one you can take these lists, bring them in to Sync Up and have Sync Up automatically target them for you. This will save you so much time and effort.


Sales Navigator is a very powerful tool if you know how to use it the right way. It becomes even more powerful when you pair it with Sales Automation tool like Sync Up.

Start automating your workflow on LinkedIn and driving more leads for your business with Sync Up today!

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